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Marketing to the Spiritual but Not Religious: Messaging and Offers

Marketing to the Spiritual but Not Religious: Messaging and Offers

by chandler@businessco-op.co | Oct 18, 2026 | Blogs, Marketing

Speak to the Skeptic, Not the Choir Reaching people who call themselves “spiritual but not religious” can feel confusing. They care about meaning, justice, and inner life, but many shut down the second they see anything that looks like church advertising. If your...
Recognizing Church Advertising Fatigue Before Your Community Tunes Out

Recognizing Church Advertising Fatigue Before Your Community Tunes Out

by chandler@businessco-op.co | Oct 11, 2026 | Blogs

Catch Signs of Ad Fatigue Before Seats Go Empty Church advertising is supposed to help people find hope, not make them feel worn out. When our messages blend into the noise, people start to scroll past, tune out, and miss chances to connect with Jesus and with others....
Maximizing Google Ads for Churches Without Losing Your Voice

Maximizing Google Ads for Churches Without Losing Your Voice

by chandler@businessco-op.co | Oct 4, 2026 | Blogs, Marketing

Make Google Ads Serve Your Church’s Mission Google Ads for Churches can feel tricky. You want to reach people who are already searching, but you do not want your church to sound like a store having a weekend sale. Many teams worry that ads will feel salesy, generic,...
How to Write a Church Branding Brief That Protects Theology

How to Write a Church Branding Brief That Protects Theology

by chandler@businessco-op.co | Sep 27, 2026 | Blogs, Marketing

Why Your Church Needs a Branding Brief Church leaders feel a real pull every fall. There is pressure to freshen things up so guests will come, but also a quiet fear that marketing might water down what your church actually believes. That tension is not a sign...
Evaluating Church Marketing Companies Through a Discipleship Lens

Evaluating Church Marketing Companies Through a Discipleship Lens

by chandler@businessco-op.co | Sep 20, 2026 | Blogs, Marketing

Choose Church Marketing Partners Who Grow Disciples Fall ministry planning shapes the next year of discipleship more than most of us admit. As we line up teaching series, small groups, outreach events, Advent and Christmas services, our communication choices quietly...
Beyond Sunday Signs: Church Advertising That Reaches Movers

Beyond Sunday Signs: Church Advertising That Reaches Movers

by chandler@businessco-op.co | Sep 13, 2026 | Blogs

Move Beyond Banners and Reach People in Transition Church advertising works best when it connects with people at the exact moment they are ready for change. Many families drive past the same church sign week after week, barely noticing it. Then a move, a new baby, or...
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